Shaming is emotional manipulation. Adhominen, some specific strawmans, deflections, etc, denial, crazy making... Reframing situations to charge them with emotional content that might hurt you, as an attempt to gain control over you, or to put you in a chain of command that robs you of your own authority, autonomy, self esteem, etc. Emotional manipulation is done by manipulators. Why talk to them like normal people? Protect your core always.